Nike X BSMNT - Real People Do Real Things
A project collaborating with members of fashion group The Basement in order to show the broad spectrum of young people involved with the group and to listen to their inspiring stories.
The campaign culminated with an exhibition at the Unit Gallery on Wardour Street, where the films were displayed as a video installation.
More info on Nike, Hypebeast, Complex, The Drop Date
2017
The Statement: A film to introduce The Basement to a wider audience before the launch of their shoe with Nike.
Produced by Poppy Ashton, full credits on Vimeo link.
Real People Do Real Things: A mini documentary series featuring 9 diverse members of the group, using the Nike shoe as a constant throughout.
Produced by Poppy Ashton
Directed by Will and Ed Reid
Executive Producer: Alex Williams
BTS: Cosmo Webber, Jake Hartwell and Paolo Cimarra.